AdWords vs SEO – Which is Best For Your Marketing

What is Google Ads?
Google Ads (earlier known as Google Adwords) is an advertising platform owned by Google. Advertisers can use this platform to position their ads at the top of the Google Search Result Pages.


What is SEO?
Search Engine Optimization or SEO has to do with getting better rankings in the search engine results pages of Google, Yahoo, Bing, and other major search engines.


Which one should you care about?

Choose Ads
■ if you are a startup or new to digital marketing, and want immediate results, Ads
■ for keywords that are important for your business. for e.g. if you are a website designing company, you absolutely want to be the top for keyword 'website designing agencies'
■ Multiple keywords are cheaper with Adwords than SEO (SEO charges per keyword)
■ If you are on limited budget

Choose SEO
■ to keep shown in more than one slots on google search
■ to cover generic searches that may or may not be relevant to your business. For e.g. if you have a coaching center for banking, there could be benefits once in a while for appearing in results when someone searches for 'banking careers'

Posted by : Admin | 3 Jan, 2020

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